This paper explores the nature of the relationship between corporate reputation and corporate social responsibility in the banking industry. The results of our systematic literature review demonstrate that finding commonly accepted definitions and generally established metrics of corporate reputation and corporate social responsibility in the banking sector is still problematic.
Mapping the relationship between reputation and corporate social responsibility in the banking sector: a comprehensive literature review
Care', Rosella
2013-01-01
Abstract
This paper explores the nature of the relationship between corporate reputation and corporate social responsibility in the banking industry. The results of our systematic literature review demonstrate that finding commonly accepted definitions and generally established metrics of corporate reputation and corporate social responsibility in the banking sector is still problematic.
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