Gender differences in the relationship between attachment styles, self-esteem and online deception: A mediation model

Online Deception is growing as a topic of research due to its potential risks for mental health and behaviors. This study explored the relationships between attachment styles and intentional misrepresentation of oneself in online dating (i.e., online deception) and investigated the mediating role of self-esteem. A cross-sectional online survey was conducted with voluntary Italian participants (N = 272) to test the proposed hypotheses. It was found that anxious attachment styles positively predicted online deception. Also, self-esteem was found to be mediator between anxious attachment styles and online deception, as well as between close attachment styles and online deception. Our results demonstrate the need to develop prevention interventions that target individuals’ styles of attachment that in turn foster self-esteem which co-contribute to promote a sensible and healthy use of online dating.