MOI, LUDOVICA
MOI, LUDOVICA
DIPARTIMENTO DI SCIENZE ECONOMICHE ED AZIENDALI
Addressing the societal challenges in organizations: the conceptualization of mindfulness capability for social justice
2023-01-01 Rashkova, Yanina; Moi, Ludovica; Cabiddu, Francesca
An agile marketing capability maturity framework
2021-01-01 Moi, Ludovica; Cabiddu, Francesca
Capturing customer emotions and experiences to enhance value co-creation: the Ichnusa online brand community
2018-01-01 Moi, Ludovica; Cannas, Rita; Frau, Moreno; Cabiddu, Francesca
Capturing emotions and experiences through customer engagement to enhance value co-creation: the Ichnusa on-line brand community’s case study
2017-01-01 Moi, Ludovica; Cannas, Rita; Cabiddu, Francesca; Frau, Moreno
Conceptual framework for modeling the agile marketing capability
2018-01-01 Moi, Ludovica; Cabiddu, Francesca; Frau, Moreno
Digital communication strategies during the pandemic crisis: lessons from Aamazon company
2022-01-01 Moi, Ludovica; Serpi, Simone; Cabiddu, Francesca
Digital technologies, techno-entrepreneurship and regional ecosystems: The case of The Net Value
2019-01-01 Frau, Moreno; Moi, Ludovica
Digital transformation through the lens of digital data handling: an exploratory analysis of agri-food SMEs
2022-01-01 Frau, Moreno; Moi, Ludovica; Cabiddu, Francesca
Disentangling the corporate entrepreneurship construct: conceptualizing through co-words
2021-01-01 Castriotta, M.; Loi, M.; Marku, E.; Moi, L.
Do they see eye to eye? Managing customer experience in phygital high-tech retail
2023-01-01 Pusceddu, Gianluca; Moi, Ludovica; Cabiddu, Francesca
Exploring the Role of NVivo Software in Marketing Research
2018-01-01 Moi, Ludovica; Frau, Moreno; Cabiddu, Francesca
How to foster techno-entrepreneurship within a regional ecosystem
2017-01-01 Frau, Moreno; Moi, Ludovica
How to shape the competitive advantage of firms in unpredictable contexts: the role of marketing capabilities
2023-01-01 Moi, Ludovica
Infusing Mindfulness for Social Justice: New Perspectives for Sustainable Human Resource Management
2022-01-01 Rashkova, Y.; Moi, L.; Cabiddu, F.
Leading digital transformation through an Agile Marketing Capability: the case of Spotahome
2021-01-01 Moi, Ludovica; Cabiddu, Francesca
L’impatto del lockdown nel business-to-business: il caso italiano
2020-01-01 Moi, Ludovica; Cabiddu, Francesca
Managing the different stages of unexpected events: an exploratory analysis of tourism family businesses
2022-01-01 Pusceddu, Gianluca; Moi, Ludovica; Cabiddu, Francesca
Mindful Behavior in Hybrid Organization and its Impact on Value Formation
2020-01-01 Traboul, Christelle; Moi, Ludovica; Frau, Moreno; Cabiddu, Francesca
Moving forward better marketing for a better world: a path for new research opportunities
2023-01-01 Rashkova, Yanina; Moi, Ludovica
Navigating a global pandemic crisis through marketing agility: evidence from Italian B2B firms
2022-01-01 Moi, L.; Cabiddu, F.