MOI, LUDOVICA
MOI, LUDOVICA
DIPARTIMENTO DI SCIENZE ECONOMICHE ED AZIENDALI
Preparing for the inevitable: Strategically navigating negative publicity in the contemporary business landscape
In corso di stampa Hettiarachchi Maha Hettiarachchige, Asheen Heranga; Cabiddu, Francesca; Moi, Ludovica
I microfondamenti delle Phygital Dynamic Capabilities: il caso Webidoo Store
2024-01-01 Moi, Ludovica; Pusceddu, Gianluca; Cabiddu, Francesca
Online integrated marketing communication strategies of international brands: standardization vs. adaptation approaches
2024-01-01 Rashkova, Yanina; Moi, Ludovica; Marku, Elona; Cabiddu, Francesca
Phygital Capabilities: Microfoundations and Dynamic Interplay
2024-01-01 Moi, Ludovica; Pusceddu, Gianluca; Cabiddu, Francesca
Addressing the societal challenges in organizations: the conceptualization of mindfulness capability for social justice
2023-01-01 Rashkova, Yanina; Moi, Ludovica; Cabiddu, Francesca
Customer engagement in the tourism industry at the time of COVID-19: an exploratory study
2023-01-01 Cabiddu, Francesca; Moi, Ludovica; Pusceddu, Gianluca
Do they see eye to eye? Managing customer experience in phygital high-tech retail
2023-01-01 Pusceddu, Gianluca; Moi, Ludovica; Cabiddu, Francesca
How to shape the competitive advantage of firms in unpredictable contexts: the role of marketing capabilities
2023-01-01 Moi, Ludovica
Moving forward better marketing for a better world: a path for new research opportunities
2023-01-01 Rashkova, Yanina; Moi, Ludovica
The next frontier of digital business model innovation
2023-01-01 Moi, Ludovica; Rashkova, Yanina; Cabiddu, Francesca
Digital communication strategies during the pandemic crisis: lessons from Amazon company
2022-01-01 Moi, Ludovica; Serpi, Simone; Cabiddu, Francesca
Digital transformation through the lens of digital data handling: an exploratory analysis of agri-food SMEs
2022-01-01 Frau, Moreno; Moi, Ludovica; Cabiddu, Francesca
Infusing Mindfulness for Social Justice: New Perspectives for Sustainable Human Resource Management
2022-01-01 Rashkova, Y.; Moi, L.; Cabiddu, F.
Managing the different stages of unexpected events: an exploratory analysis of tourism family businesses
2022-01-01 Pusceddu, Gianluca; Moi, Ludovica; Cabiddu, Francesca
Navigating a global pandemic crisis through marketing agility: evidence from Italian B2B firms
2022-01-01 Moi, L.; Cabiddu, F.
The intersection between SMEs' business strategies and the phases of unexpected events: a systematic review of the literature
2022-01-01 Pusceddu, Gianluca; Moi, Ludovica; Cabiddu, Francesca
Time to clean up food production? Digital technologies, nature-driven agility, and the role of managers and customers
2022-01-01 Frau, Moreno; Moi, Ludovica; Cabiddu, Francesca; Keszey, Tamara
Toward an Organizational Capability-Based Theory of Mindfulness for Social Justice
2022-01-01 Rashkova, Yanina; Moi, Ludovica; Cabiddu, Francesca
Unpacking the design of cross-border communication through digital channels: standardization vs. adaptation approaches
2022-01-01 Rashkova, Yanina; Moi, Ludovica; Marku, Elona; Cabiddu, Francesca
Why do users trust algorithms? A review and conceptualization of initial trust and trust over time
2022-01-01 Cabiddu, Francesca; Moi, Ludovica; Patriotta, Gerardo; Allen, David G.